Publicity and public relations are often wrongfully considered one
and the same. In fact, publicity is just one aspect of public relations.
Publicity concerns a company, organization or individual’s
presence in the media. Forms of publicity include news stories, articles and
event information. Publicity creates public awareness and attention around a
brand, and publicists gain publicity for their clients by promoting.
Unlike public relations, publicity is used solely to attract
attention. It differs from PR in the sense that public relations focuses on
more than just public attention. The intent in public relations is to
accomplish an organization’s stated goals by sending strategic messages to the
appropriate audiences in hopes of impacting their knowledge, behaviors or
attitudes. In short, PR manages the overall reputation of the client while
simultaneously building relationships among all of those who are affected by
it. As a management function, PR focuses on building relationships and managing
an image.
Although pitching a story, event or the latest development to the
media is important in public relations, it isn’t the only aspect of the job. In
public relations, publicity is viewed as a way to gain the client media
coverage in a cost-efficient and immediate manner. Saying that publicity is the
same as public relations ignores the true goals and objectives of each
discipline and fails to acknowledge the remaining responsibilities of a PR
practitioner.
PR pros’ responsibilities and tools include (and are not limited
to):
·
Media kits
·
News releases
·
Media monitoring
·
Crisis management
·
Event coordination
·
Social media engagement
·
Reputation management
·
Public service
announcements
·
Pitch letters
·
Media advisories.
We hope now you must have came across the real and factual
difference between the Publicist and PR. Please let us know about the feedbacks
about our blog in the comment section. Stay tuned to IAAN Blog for more such
interesting stories!
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