Wednesday, 8 November 2017

Be True

Transparency teaches you acceptance of yourself. Not everyone is courageous to be open and clear with themselves, but perhaps you are?

You may never know unless you give it a try. The people who learn to be true to themselves set high principles in life. Being ambitious is a much valued quality, yet it comes to self correction. Some achievements in life are left wanting only because self correction was not done when much required. It was neglected and an excuse was always ready, owing to a belief that it's okay to do what everyone else does. 

Clarity in life is necessary, but clarity in the heart is healthy for one's own self. Mistakes always make us feel guilty and in order to move on to new opportunities to one has to be honest enough. The person who has a clear and pure heart, will definitely have a better quality performance through their lives, in events big and small, because they know how to present a positive attitude.

Be true to yourself. If today you accept your flaws or your mistakes, and everyone has flaws and mistakes, you will take a step towards improving your persona and will become a much better human being. It will be a step in self development. 

When one makes a mistake and it come out in from of everyone, a feeling of shame overtakes us. Still, it is on us to make of the situation what we will. Whether you latch onto the humiliation and make it the centre of your universe, or you learn acceptance off yourself and of the mistake, and move forward as a responsible person. 

After acceptance of a fault, of which I myself have many, you realise that you are much stronger than earlier. Acceptance gives us the courage to be self independent in order to face people who wrong you. With acceptance, self independence grows with time as you work on yourself. Just as you sow a seed, and nurture a plant until it starts bearing fruits.  

Remember that we all are growing as humans, and acceptance gives us the power we require to grow. And that power comes from within, from the fact that you are at peace with yourself and are true to who you are. 

The power to accept oneself, is perhaps the greatest power we have. It is, the greatest power I know.

Sunday, 29 October 2017

How much do you really know about India Today Group? Ahhh…Sorry its Living Media Group!

Living Media (India Today Group) is an Indian media conglomerate based in New Delhi, India. It has interests in magazines, newspapers, books, radio, television, printing and the Internet.
LMI was founded in 1975 and its first publication was India Today International which was a fortnightly news magazine. Aroon Purie is the Chairman and Editor-in-Chief and Ashish Bagga is the CEO.
Lets now talk about the different verticles of this group in details-
India Today is an Indian English-language fortnightly news magazine and news television channel.India Today was established in 1975 by Vidya Vilas Purie (owner of Thompson Press), with his daughter Madhu Trehan as its editor and his son Shivani Gupta as its publisher. At present, India Today is also published in Hindi, Tamil, Malayalam and Telugu. The India Today news channel was launched on 22 May 2015.
Business Today is an Indian fortnightly business magazine published by Living Media India Limited, in publication since 1992. In August 2008 Rohit Saran became the editor of the magazine, replacing Sanjoy Narayan in the post. It had a second quarter 2010 readership of 338,000 per issue, ninth among English-language magazines surveyed in India.
TV Today Network is an English-Hindi news television network based in India. It is listed on the BSE and the NSE and consists of the several news channels namely, Aaj Tak(Hindi), India Today Television (English), Tez TV (Hindi), Business Today (English) and Delhi Aaj Tak (Hindi) news channel.
The network is largely owned by the Arun Purie controlled Living Media Inc which publishes India Today magazine.
AAJ TAK was launched in December 2000 as a 24-hour Hindi news channel, which covers India with insight, courage and plenty of local flavour. Within six months of its launch, AAJ TAK emerged as India’s number one news channel. And within eleven months, it was awarded the best news channel by the India Television Academy. Two years on, it bagged the Indian Television academy’s award for being “The Best News Channel” again, and added the RAPA award for “Best Advertising Campaign”. Beginning with an impressive connectivity of 5.2 million homes at the time of launch, AAJ TAK today boasts of a reach of over 30 million homes and a channel share of more than 55% among the news channels. Its unique style of passionate story telling and live coverage has become its hallmark.
Now lets talk about its few Other Subsidiaries, It has many other subsidiaries which includes the following-
•             Oye 104.8 FM
•    (Digital platform)
•             iChowk
•             Thomson Press, printing business, which prints magazines for several contemporaries and      competition
•             Music Today, Music publishing business
•   , Online Shopping Website
•             Business Today
•             DailyO

LMI also has several joint ventures and licensing agreements with prominent brands for their Indian editions, including:
•             Cosmopolitan
•             Good Housekeeping
•             Golf Digest
•             Harvard Business Review
•             Mail Today, a joint venture with Daily Mail
•             Men's Health
•             Prevention
•             Reader's Digest
•             Scientific American

Now we hope, that you might have came across the enough knowledge about India’s one of the leading media group. Stay connected with IAAN’s this platform to get more such interesting content.

Sunday, 22 October 2017

Graphic Design as a Career

We are all familiar with the fine artist and the cliché "starving artist." That no longer holds true. Today, the profession offers more opportunities than ever before.
The public is surrounded daily by art without realizing it: new products, signage, print material and, of course, TV, movies, video games - the list goes on and on. Along with this visual blitz there is a need, in the industry, for well-trained graphic designers to perform the various functions and to bring it all to fruition.
New products are constantly brought to the market, and the need to design packaging that will attract the consumer is a constant challenge. Then, there is the need to support that new product with ads, direct mail, billboards, and TV commercials so that the consumer is familiar with the look and the benefits the product offers.
In the entertainment business, artists have the opportunity to design video games, CDs, movie credits, special effects, and all the support material posters and displays.
As you look around, notice the designs evident in nature and how those are transformed, by the artist/designer, and introduced into his or her work. This is especially true in the cosmetic industry where nature designs dominate.
You can expect salaries to relate to talent and dedication. Entry level wages may begin low but will accelerate as the artist/designer has proven his or her skill and is productive. Surprisingly, the larger and more famous studios, agencies, and companies will often offer the lower salary. They know that having their name on a resume is a plus, and they feel it is a privilege for you to work for them, which in many ways is true. However, lesser known or smaller firms may offer an artist/designer more variety. There is something to be said for working with a "start up" company where you have the ability to grow together.
The opportunities are endless and the range is wide and diversified. For example, they include: corporate designer, fashion artist, package designer, air brush artist, cartoonist, computer animator, video producer, creative director for a firm, wild-life artist, sports illustrator, needle art designer, working in healthcare, artist for a printing company, pre-press, museum artist, furniture design, designer for a paper company, medical illustrator, calligraphy, technical illustrator, jewelry designer, artist for music company, sign or mural painter, owning your own business, story-board artist, creator of special effects, multi-media director, movie industry, video game designer, web page designer, art director at a TV station, sculpture artist for toys, set designer for theme parks, fabric/textile designer, children's book illustrator, specialty gift designer, greeting card illustrator, creating TV commercials, novelty advertising, display artist, ad agencies, t-shirt/tie designer, toy designer, newspaper layout artist, illustrator for paper backs, comic book artist, creator of funky magazine, or art director in a publishing house. And there are, of course, many more.
Don't ever think that art is an easy career. Today's employer looks for the person who is able to think as well as draw. An employee who is dedicated, responsible, punctual, and talented is a rare gem.
Work ethic all begins during one's education. It is impossible to expect anyone to be creative 100% of the time, but there are methods taught that assist a person in that process of thinking creatively. The students who make good use of their time, have excellent attendance (which ultimately is reflected in their work) and give that extra effort, will be rewarded many times over during their career. It is a career where "what you put in is what you get out" and begins with a passion in your "gut".
If you are one of those  talented designers and art is your passion, you will find a wealth of opportunity in the business of graphic design. You will also find a satisfaction that few occupations offer. Perhaps it is because you give so much of yourself to others.

Event Management : An emerging field in the list of best career choices!

Do you feel you are creative and are hounded by innumerous career choices?
Want to take up an off-beat career and grow your way up the ladder?
Tired of serving others and want to become your own boss?

The answer to all the questions can be found in the emerging need of Event Management professionals in the industry. The field of Event Management is seeing a successful growth by at least 20% annually. Today, events have become an integral part of an individual’s life. From college fests to movie promotions; from exhibitions to store inaugurations; all are curated and executed by the event managers who work relentlessly behind-the-scenes of each and every event. Apart from theoretical knowledge and understanding of case studies, an event manager needs to have the qualities of thinking-out-of –the –box ideas, practical planning of the events, resource and finance management, communication and leadership skills.
If you have some of these skills in you which can be honed further in the right direction; then here are 4 reasons why event management is an upcoming career option in your life and how IAAN can help you in this journey of your dreams.

1. It is competitive yet rewarding
As one of the emerging off -beat careers, it is extremely rewarding; provided you know the tricks and trade of surviving in the competitive market. Due to the sheer number of events which occur every year all over the country, basic public relation firms have encroached in this territory. However, the agenda of event management and public relations are different from each other. IAAN enhances event managerial skills through the various courses that it offers and provides extensive hands-on training so that you learn directly through practical assignments and experiments on the job throughout your course curriculum with the organisation. This helps in producing professionals who are especially skilled to take on any challenges thrown in their way, in this field.

2. The job market is less saturated.
Usually after having appeared for your school leaving examinations, you often opt for various courses like engineering, medical, law, humanities and some non –traditional courses like fashion, interiors etc. But these courses have a saturated market in India, making it extremely difficult and competitive to find employment in these avenues. Event management, apart from being a non- traditional career option, also has demands in the market for qualified personnel’s to enter the field. IAAN School of Mass Communication takes the advantage of the skilled personnel vacuum in the industry and trains its candidates to live up to the industrial demands of their job.
3. Not many institutions offer a holistic event management course.
One of the reasons why event management is a less explored field of study, is because of the lack of institutions that offer suitable courses to the candidates, meeting the needs of the industry .IAAN is one of the few institutions which offers full-time Courses relating with Event Management with detailed, wholesome learning & encourages its students to be a thinker, be brand solutions manager and be able to create their own event properties.
This includes courses like – BAMC, BMEFT, MAMC, UGD, PGD & Other specialized Diplomas etc. The training is designed in such details that students, while pursuing their course, curate their own events and social initiatives.

4. You can put to use your learning and experience and establish your own start-up or get placed.
Entrepreneurship and establishing your own start-ups is on the rise in contemporary India. Most of these start-ups are owned by college –goers or those who have recently graduated. Working in your own firm and laying down the rules of work is now being considered as one of the best application of the knowledge acquired by you through studies. Thus, setting up your own event management firms is also an emerging trend in this industry.
With the holistic approach of the course curriculum that IAAN provides to its students, they produce successful batches of graduating students. Further, with industry experts coming in to take your classes, you are not only getting exposure to the real scenario but also building contacts in the field. Event Management is one of those fields where you need to have a strong contact base. This would eventually help you to learn more and rise up the ladder. IAAN not only makes you academically and practically fit to take on any challenges in the field but also counsels you to take the right decisions for yourself so as to have a successful career in the future.One of the game changers and a gateway to the event management market is IAAN School of Mass Communication, New Delhi. IAAN has been training students directly under the industry heads to give them maximum exposure in this field. It offers Graduation, Post Graduation, diploma and advanced certificate courses in the relative field. Its integrated curriculum not only includes lectures and internships but also gives ample scope to the students to brainstorm ideas and come up with creative events that are designed and executed by the batch under the mentorship of the Academy guides and industry experts.

What if I tell you that even in media you can have a secured officer class life! Read this…

Students aspiring for a media career usually have a great fear of job! These student always stay behind a bar of thousands of fears & questions which includes the factors like job security, financial aspects of life and much more questions like these. To resolve this “great problem” there is a “great option” called- The Indian Information Services (IIS) .
The Indian Information Services (IIS) Officers are controlled by the Ministry of Defence (Directorate of Public Relations). The their tasks includes-
  • Managing government’s print media, electronic media, advertising agency, Union Ministeries (news desk),act as press advisors etc.
  • Constitute a press party
  • Organise press conferences
  • Control official media
  • Organise festivals (national and international), etc
The work is interesting as it uses the flare for journalism, public relations and administration all together. There is a special requirement to enter this service. The officer needs to have some previous experience of work in a newspaper or news agency or ad agency. The promotional channel is more or less the same as that of other Services.
The training for Indian Information Service is of two sorts; one is the trough the Civil Service Exam which is conducted by UPSC every year (50%) and the other is upgrading the officers already working at senior position of IIS of Group B (50%).
After the distribution by Department of Personnel & Training, the newly appointed officers have to pursue three months basic training in any of the recognized national academies.The other part of training includes nine months certified training in Indian Institute of Mass Communication (IIMC) and further one year being part of media in several outlets like PIB, DPD, NSD, RNI, AIR, DFP, DDN and NMW under Ministry of Information and Broadcasting.
The scales in this service are exactly the same as in the other services, till the Senior Administrative Grade (SAG). At the top is a grade which is called Selection Grade (not to be confused with the Selection Grade which most services give their officers in their 14th year) and has a fixed salary, equal to what the senior most Additional Secretary would get.Training during probation is at the Indian Institute of Mass Communication (IIMC), New Delhi.
An IIS Officer can be posted in organizations dealing with print media (e.g. Employment News) in the electronic media (e.g. AIR, Doordarshan, Films Division) or in an advertising agency (the Directorate of Audio Visual Publicity is the Country’s biggest advertisement agency).In short, IIS Officers can be posted to any of the several organizations that are controlled by the Ministry of Information and Broadcasting or the Ministry of Defence (Directorate of Public Relations).

So, now the people out there getting frustrating, depressed and god knows what, wake up!! Here is the golden option for you all, go run and achieve that, All the best!!!

Monday, 25 September 2017

Who is a Copy writer ?

And how to get into this profile?

 First things first. It takes a lot to become a writer.A writer is first a thinker, a thinker is first a seeker, and a seeker is always a student. In short, a writer is a perpetual student of life, its reasons, turns, curves, ups and downs. The process is an exacting one, and its duration long, but it offers great rewards. For one, it helps you see the world through eyes that are guided by knowledge. You begin to see things as they are, and when you apply such principles and insights into your writing, personal or professional, you will create work that will awaken the mind.

Like all work, writing too requires self-discipline, self-awareness, and consistency in keeping yourself inspired. Once you have turned your desire into determination, here are a few ‘tips’ that can come in handy on your path to becoming a professional copywriter.

Learn to judge objectively

When you enter the world of copy writing, you will be bombarded by names, young and old, who have carved a niche for themselves in the art of persuasion. Don’t get intimidated; instead, intimate yourself with their writing. Find a small notebook and take note of how each celebrated writer writes. Soon, you will realize that not all famous and celebrated copywriters are good. Many are either given over to shock-and-awe, or are simply clever at imitating the styles of earlier writers. Your estimation will give you an idea of your judgement, and your judgement is the most crucial thing you’ll have to create good copy.

Find a mentor

As long as you keep your judgement of good and bad to yourself, all is well. But the moment you let it out in the open to breathe in the toxic breath of conformity and compliance, you will be labeled a heretic, or a highly opinionated person – an outcast. That’s the modern day Inquisition, stomping on freedom of thought by holding culpable an individual showing any sign of possessing individuality.

The best way forward in this course is to keep an eye and ear out for a mentor in your agency, among friends, or anywhere out in the world. Once you find someone who is willing to be objective rather than just swimming with the tide, grab and hold onto them. Share your list, concerns, and thoughts with them. Let them guide you by telling you where you failed and where you were right. Such guidance is of extreme importance in today’s time, when everyone’s lost and all landmarks are discredited. 

Prepare to fail

According to Han-Gwon Lung, award-winning CEO and co-founder of Tailored Ink, “This is the make-or-break point for all professional dreams. How well do you respond to failure and your biggest fears? Can you live with scars? Or do you expect the world to hand you trophies?” There is a purpose to everything. There’s a reason for success and there’s a reason for failure. As a young professional, it’s alright for you to not be aware of many specifics of your profession as a copywriter – how an agency functions, what constitutes an internship, the internal workings of an office, and more. As your days progress at your first job, you will find yourself becoming more and more aware of people, positions, and other equally important details, and depending on the kind of work you have done on building your character and your writing, you’ll be able to maneuver yourself through this endless maze. You should also be prepared to make mistakes where writing itself is concerned. The key element is not to beat yourself up too much over it.

Monday, 18 September 2017

Who exactly is an EP?

Lets know more about the term, its scope & importance.

Every job description ends with the phrase “all other duties as assigned.” The joke with Executive Producers is that their job descriptions consist of only that line! An E.P. is responsible for … everything.
There is not one definition of Executive Producer that everyone agrees with. Wikipedia says, “Executive producer is a role in the entertainment industry that is sometimes difficult to clearly define. Executive producers vary in involvement, responsibility and power. Some executive producers have hands-on control over every aspect of production, some supervise the producers of a project, while others are involved in name only.” Another web site,, says it even more simply. In films, an executive producer makes sure the money is being spent well, as the investors intended.
An Executive Producer is primarily the keeper of a program’s concept and vision, and the one person most responsible for the ship’s destination and the crew’s fundamental behavior and values in reaching that destination. He/she must inspire the staff with the program’s worth and the societal value of achieving success.
An Executive Producer also has to envision the future … that is, his or her gaze has to encompass both the present and the future. One major reason why an E.P. should not and cannot become too involved in this week’s program is that such a focus will squeeze out the big picture and allow the E.P. to become immersed in the minutiae of daily and weekly production. While everyone on the staff is focused on this week, the E.P. has to be planning the future, to be a year or two out into the future.
The E.P.’s interactions with the staff need to be frequent and provide inspiration, motivation, goals, and ideas. He/she should manage by walking around, parachute in, and not be in the middle of day-to-day management. He/she needs to serve as a consultant on individual stories or production problems, and help staff brainstorm. He/she needs to lead the senior staff, especially the Senior Producer, Senior Editor and hosts. He/she needs to teach staff how to have productive and cordial disagreements and to funnel their energy into positive creative results.
The E.P. also has to be the principal articulator of the vision – to the many support and management levels at the station or production company, to the network or broadcast system, to current and prospective funders and to the public. He/she is the key communicator of the program’s goals, successes, needs and risks to senior management. He/she needs to create an atmosphere in which the company “buys in” to the support of the project. He/she needs to effectively lobby all constituencies to deliver the financing, tools and support the program needs. He/she manages relationships with other producing organizations including key stations.
The E.P. has to be among the best ears in the house.” He or she has to hear the program with an acute understanding of the vision and the audience, and how well the program communicates to the target audience. He/she also has to have a broad range of production experience so that he/she knows what is possible, what alternative and more successful means of accomplishing production or communication might be.
In a news or public affairs program, the E.P. is the principal journalist and needs to have very wide experience in journalism, knowing the rules, ethics, and practices of journalism as well as the laws and policies affecting the practice. He/she needs to assure that the program meets the producing company’s and other influentials’ requirements of fairness, objectivity and balance. He/she needs to articulate production and journalistic standards and hold the staff accountable to them.
The E.P. is the overall manager of the project, the commitments it has made, the staff. He/she should not, in my opinion, be the day-to-day manager for the reasons cited above, but should delegate to a project manager and a staff manager, holding both accountable to their stated goals and plans. The E.P. should assess the progress of the project on a regular basis, integrating all available information including ratings, marketing and distribution reports, and outside consultants. He/she needs to set the priorities for major organizational thrusts within the project.
The E.P. is the primary talent recruiter, especially of key staff such as Senior Producer, Senior Editor, and hosts. He/she needs to review and approve all hires, setting the standards for the staff. He/she reviews performance of direct reports and oversees the annual and ongoing interim performance reviews.
In concert with the Senior Producer, the E.P. creates and adjusts the format of the program and designs or approves the design of high profile recurring segments.
The E.P regularly (weekly) critiques the program and creates an interactive process where the staff is fully engaged in regular criticism and improvement of content. He/she needs to pay particular attention to host performance and be able to provide support and outside help needed for coaching talent.
The E.P. oversees creation and management of the project’s overall business plan, as well as annual budget and regular reviews performance against budget with the Senior Producer and the Financial Analyst.
In summary, an E.P.’s job is:
  • To provide the concept and vision.
  • To provide overall programmatic and editorial guidance
  • To set direction
  • To set standards
  • To relate to the outside world, marketing, finance, station relations, promotion.
  • To find money and resources.
  • To get the tools staff need to do their job and to cut through the bullshit for them
  • To inspire.
  • To nudge.
  • To critique and evaluate.
  • To perform all other duties as needed or assigned.

 If you can do this all then this is a never ending high paying career opportunity for sure.

Friday, 1 September 2017

Have you heard of the word Sound – Engineer ? Want to make it your profession?

Audio engineers are some of the most important team members working in the film production, television and music industries today. Audio engineers are responsible for the sound design and construction that enhances voices, sound effects, and music to create a rich experience that compliments the visuals on screen. An audio engineer (also referred to as a sound engineer) is responsible for setting up and operating equipment used to capture sound. They must be tech-savvy, and have a deep understanding of how to best capture the recorded experience. They must also take concepts (like emotion) that only exist in words and translate them into sound. Improperly recorded sound can completely change the audience experience when they watch a movie, television show or musical performance.
Pursuing a career as an audio engineer gives you two major avenues to explore: you can choose to work in music production or film and television. In the music field, an audio engineer is responsible for setting up and operating audio equipment used to capture and shape an album. Working very closely with a record producer, the audio engineer provides valuable input into how sound is captured, which directly affects what people hear when a final product is released.
Though film and television are inherently visual mediums, audio engineers are valuable members of these production teams as well. There's a reason why not one but two Oscars for sound each year- Best Sound Mixing and Best Sound Design are given. How sound is recorded, mixed, and ultimately put together can drastically shape the overall film experience, affecting everything from how scary a moment is to how heartfelt it can possibly become.
An audio engineer is both an artist and a scientist. The requirements of the profession involve working with the technical aspects of sound for the purposes of reproduction, mixing and recording. These career professionals are knowledgeable about how every aspect of a recording studio operates, and how each piece of equipment contributes to and maximizes the potential of audio material. 

Thus it’s a very interesting professional option, you may have a start by any graduation degree in the field of Mass Communication like BAMC, BMEFT etc to start up with your journey for this wonderful profile. Institutes like ISMC, IAAN School of Mass Communication, MCU & PTU etc are best places to start with your passion in the field of Mass Communication.

Are you dreaming to became a DOP?

Cinematography, an integral element in the art of making motion pictures, literally refers to the combined art and science of using a moving image camera. It is the process of recording visual images for the cinema and subsequent development of recorded images in sophisticated photo laboratories. Cinematography comprises of all the processes beginning from the choice of lighting and camera until video and audio of a particular scene is recorded perfectly.
A person qualified in the art of cinematography is called Cinematographer or Director of Photography (DOP). The Cinematographer / DOP is regarded as one of the most senior and important technician in the film creation process. The DOP is the person who actually plans and coordinates the actual filming of the movie. A DOP is the person responsible for turning the director’s creative vision into a production-feasible reality on screen. Being a creative designer, DOP translate the written text to meaningful images. In other words, what you see on screen looks the way it does because of the DOP.
DOP’s work closely with the director and give a film its unique visual look and identity. They are responsible for composing each scene to be shot, decides lighting and camera angles as per director's requirement. To succeed as a cinematographer one need to be creative, have a strong interest in cinema and the arts, as well as knowledge in design, and principles of photography. A course in Cinematography is essential to enter the field. Cinematographers primarily monitor the use of photographic and lighting equipment. They often have to work odd hours and travel to remote shooting sites, and may have to work in outdoor locations in stormy weather.
DOP’s  film movies and television shows, using cameras in various mounts. This can be a perfect career option if you are up for it, & the institutes like IAAN School of Mass Communication, ISMC New Delhi & Makhanlal Chaturvedi University of Journalism & Communication etc are the best place to start your journey of dreams.

Tuesday, 8 August 2017

An Aspring Film Maker? Do you have these qualities to became a good Film Maker?

It's every filmmaker's dream to have their ideas hit the big screen, but to see a film through to completion, one must have certain qualities to ensure production goes smoothly. Want to be a top filmmaker? You'll need the following qualities:

Great filmmakers must have a strong sense of authority. They are responsible for leading a team to create an outstanding finished product and must command the team to ensure they are working at their best.

Great filmmakers must have excellent communication skills. They must be able to clearly articulate what their production goals are and be able to work with all team members to accomplish that goal.

They must be very creative, and able to generate ideas for stories, backgrounds, music, and other elements involved in a film production.

Great filmmakers must be able to make firm decisions and stick to them to help ensure production stays on track.

A great filmmaker has a tremendous sense of drive and ambition. He or she is willing to do whatever it takes to rise to the top of the industry and make great films.

Grace Under Pressure
Great filmmakers are able to handle pressure well. They understand that complications will arise during the filmmaking process and are able to handle the stress.

Open Minded
Great filmmakers are open-minded to changes in their ideas. They accept input readily and consider other points of view without judgment.

Problem Solving
Great filmmakers can quickly address problems that arise during production. They are able to identify problems and figure out the best way to fix them.

Technologically Savvy
A great filmmaker is familiar with many, if not all, of the technological elements that are involved in the film making process, and has a grasp on what is feasible and what is not.

Great filmmakers have terrific vision and can see the film from its conception through to its final product. They never lose sight of the ultimate goal.

Well now you know that what all it needs to be good film maker, Do you have all this in you? Then what are you waiting for, pack your bags and join IAAN School of Mass Communication & Start your journey of film making right now.

Monday, 31 July 2017

Do you know these 7 advantages of being in Journalism?

Competitive and fast-paced! those pursuing a career in journalism need to be quick-thinking, adventurous and curious individuals that believe in the power of the media. Despite the fact that the career has been undergoing many changes, adapting to the rise of online news consumption, the basics of the business remain the same. You still need to know how to tell an interesting story in a clear and concise way that informs and compels a reader, viewer or listener. The evolving career field continues to attract hard-working and bright individuals because of the many benefits it offers.
1. You learn alot
Journalism is the career for the curious. Every day you wake up and are paid to investigate new topics or events occurring in your community. You learn something new every day as a journalist, which is what makes the career so rewarding.
2. Challenge & Excitement
The life of a journalist can be both demanding and exciting. Imagine that you're covering local news, you always have to be right where the action is! Working against deadlines to deliver a great story in action-filled environments is a constant adrenaline rush.
3. You work among the most passionate, informed people of the Society
Journalism tends to attract intelligent and hardworking people who care a lot about what they do. Given that the career isn't as lucrative as other communications jobs, and requires similar skills, journalism is a "passion career". The benefits come from the internal rewards of the career rather than from the paycheck, so there are many people working in the industry because they love it.
4. Your reach is your real achievement
Unlike most people's work, which is recognized within an office space, journalists publish their work for the public. Even if the audience is small, journalists reach a group of people with their research and writing who are (hopefully) gaining insight from their work.
5. Travelling
Though every journalism career is different, many reporters have the chance to travel during the course of their career - especially international correspondents. Even local city reporters often have to travel to rural areas for special stories or reports as part of their job. It sure beats sitting at a desk in front of a computer screen for 40 hours a week.
6. Meeting new & interesting peoples every minute.
Interviewing a wide range of people with diverse backgrounds is a huge perk of the life of a journalist. You're constantly exposed to new characters and you get to hear their stories, research, and opinions. It's a great career for social spirits.
7. You become an expert in your community
Nobody knows their community better than the local journalist. Their job is to know as much of what's going on in the area as possible. It makes you more connected to where you live and the people around you because you have that deep knowledge of the city's intricacies.
So, What are you waiting for, Come and join this interesting & thrilling industry now.

Saturday, 29 July 2017

Want To became a Script Writer?

These books can really help you a lot to achieve your goals. 

We all know how hard it can be to write when other things in life maybe aren’t going as smoothly as they could be.With this in mind, we’ve outlined some key non-writing books that can help you in becoming a screenwriter indirectly by covering subjects such as productivity, earning an online income, creativity, motivation, inspiration and generally becoming happier! Pretty essential info for any aspiring writer we think.

by Chris Guillebeau

A great book by entrepreneur Chris Guillebeau who hasn’t worked for anyone other than himself since his early twenties. Chris Guillebeau shot to fame when he published a report on his blog called ‘A Brief Guide to World Domination’. Within weeks, it was downloaded more than 100,000 times in over 60 countries, written about in the New York Times and endorsed by Seth Godin.

It outlined a plan to ‘take over the world’ by doing what is most meaningful whilst helping others in unique way. The Art of Non-Conformity expands upon the gutsy ideas first introduced in Guillebeau’s blog, focusing on three areas: life, work and travel.

by Carl King

Until now there hasn’t been a comprehensive, philosophical guide to prepare you for the strange, beautiful, and downright dangerous lifestyle known as a Creative Career. So, You’re A Creative Genius… Now What? is here to help you take control of your destiny, follow your own path, and open your own creative studio anywhere.

Divided into two parts, YOU and THEM, this fun book teaches you how creative freelancing can bankroll your own artistic dreams. Whether you’re an artist, writer, filmmaker, or musician, So, You’re A Creative Genius… Now What? will help you conquer that Creative Genius within.

by Hugh MacLeod

Everybody needs an Evil Plan. Everybody needs that crazy, out-there idea that allows then to actually start doing something they love, doing something that matters. Everybody needs an Evil Plan that gets them the hell out of the rat race, away from lousy bosses, away from boring, dead-end jobs that they generally hate. After all, life is short.

Finding and implementing your own Evil Plan is without question one of the greatest things you can do with the brief time you are alloted. Thanks to the Internet, it has never been easier to have an Evil Plan. Hugh MacLeod loves where he lives and he loves what he does, in spite of the odds. In this irreverent and quirky guide, MacLoed provides inspiration, and introduces like minded people, to living a better life.

by Austin Kleon

When asked to talk to students at Broome Community College in upstate New York in the spring of 2011, Austin Kleon wrote a simple list often things he wished he’d heard when he was their age: ‘Steal like an artist; Don’t wait until you know who you are to start making things; Write the book you want to read; Use your hands; Side projects are important; Do good work and put it where people can see it; Geography is no longer our master; Be nice (the world is a small town.); Be boring (it’s the only way to get work done.); and, Creativity is subtraction.’

After giving the speech, he posted the text and slides to his popular blog, where it quickly went viral. Now Kleon has expanded his original manifesto into an illustrated guide to the creative life for writers, artists, entrepreneurs, designers, photographers, musicians, and anyone attempting to make things – art, a career, a life – in the digital age. Brief, direct, and visually interactive, the book includes illustrative anecdotes and mini-exercise sections calling out practical actions readers can take to unleash their own creative spirits.

We hope you’ve found some extra inspiration from this post on becoming a script writer. What other books besides screenwriting books do you recommend? Please let us know on our facebook page named as “IAAN School of Mass Communication”