Friday, 25 May 2018

What Is Mass Media?



Think about this for a second: whenever you want to hear your favorite song, watch your favorite show, or see the latest current events, where do you go? You more than likely turn on your television, radio, or computer. The source that the majority of the general public uses to get their news and information from is considered mass media.

Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture.

The mass media has evolved significantly over time. Have you ever wondered how the latest news and information was communicated in the past? Well, before there was the Internet, television, or the radio, there was the newspaper. The newspaper was the original platform for mass media. For a long period of time, the public relied on writers and journalists for the local newspapers to provide them with the latest news in current events.

Centuries later, in the 1890s, came the invention of the radio. The radio would soon supersede the newspaper as the most pertinent source for mass media. Families would gather around the radio and listen to their favorite radio station programs to hear the latest news regarding politics, social issues, and entertainment.



Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.

Mass media is a significant force in modern culture, particularly in America. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes, and a sense of what is and is not important. Mass media makes possible the concept of celebrity: without the ability of movies, magazines, and news media to reach across thousands of miles, people could not become famous. In fact, only political and business leaders, as well as the few notorious outlaws, were famous in the past. Only in recent times have actors, singers, and other social elites become celebrities or “stars.”

The current level of media saturation has not always existed. As recently as the 1960s and 1970s, television, for example, consisted of primarily three networks, public broadcasting, and a few local independent stations. These channels aimed their programming primarily at two‐parent, middle‐class families. Even so, some middle‐class households did not even own a television. Today, one can find a television in the poorest of homes, and multiple TVs in most middle‐class homes. Not only has availability increased, but programming is increasingly diverse with shows aimed to please all ages, incomes, backgrounds, and attitudes. This widespread availability and exposure makes television the primary focus of most mass‐media discussions. More recently, the Internet has increased its role exponentially as more businesses and households “sign on.” Although TV and the Internet have dominated the mass media, movies and magazines—particularly those lining the aisles at grocery checkout stands—also play a powerful role in culture, as do other forms of media.


Thursday, 24 May 2018

Travel while you work



The moment we hear the word ‘media’, the picture that pops up in our mind is either of a reporter with a mic or a news anchor reading news at studio but media is a lot more than this. 

Travelling is a part of that lot more. Do you remember going to your maternal grandma’s home during school vacations and the excitement you felt inside your tummy for it every time? Have you explored Goa alone while your friends are still making and cancelling plans for Goa trips? Do you feel goose bumps as and when you hear the word ‘Travelling’? Then media is the place for you. Yes, you can be a traveller. Not everyone can go and explore all the places because of various issues like financial, companion, leaves from work and hence they love watching travel shows on television or reading about them in newspaper supplements or magazines and who does the actual travelling for them is a ‘traveller’. Earlier travel shows were just a part of channels like Discovery, Net Geo etc. but today they have become an important part of almost each and every news channel. It has also become a part of media education. A traveller is also a reporter just the one with a different and wider scope. There are a number of media institutes offering degree courses in media so you don’t have to get a degree and professional training separately. All you have to do is choosing the best media institute and get yourself trained. Remember, training is as essential as your will to do this job. You might understand very basic things without training but to know every major and minor and to become a professional traveller you need to get yourself trained. So start looking for the best options available for you.

Meanwhile, here are few points that you should start working on, to develop yourself as a wise and professional traveller:

1. Keep a hawk eye: Wherever you are going, you should observe each and every minute detail that can be new for others. Nothing should escape your eyes.

2. Make notes: Keep a diary and pen handy so you can note whatever you find interesting and important at a place you visit. Learn to summarize detail in short phrases so you don’t have to spend much of the time with your diary.

 3.  Camera: Get yourself some technical knowledge about Camera so you can act as your own camera person. Be self sufficient. Taking a camera person along would not be a good option especially if you are working for print.

4. Writing: Whatever you see, no one can write it better than you even if you explain each and everything to another person. Even companies prefer Self Sufficient employees.

So, start packing your bag!!!




Wednesday, 23 May 2018

Mass Communication




In modern world, amid a lot of career options, Mass Communication has emerged as an important and most sought field. Media is not just influencing the decision making of normal citizens  about various issues, it has also left a major impact on the students looking for their career option after passing senior secondary exams.

While looking for media courses, students generally gets confused with different names of courses like Bachelor of Journalism, Bachelor of Arts in Mass Communication, Bachelor of Journalism and Mass Communication and so on. But there is nothing to get confused. While journalism only talks about the print media, electronic media and web media, Mass Communication bears a lot of things in itself along with different types of media. Courses in the disciple of Mass Communication offers a complete training package of Media, Advertising, Public Relations as well as Film Productions as these all are interlinked one way or another. You may also check out syllabus of various Universities/before applying for admission to ensure that they teach what you want to learn.

There are a lot of Mass Communication colleges all around our country but the major ones are in Delhi as Delhi is considered to be the media hub. Major headquarters of every media house are located in Delhi-NCR. One additional advantage that the media students of Delhi get is that they can visit these organizations with the help of their college interference and know how media professionals actually work.  Your place of study i.e. your college plays major role in the shaping of your career. 

So, do not rush yourself to follow the rate race and try to get admission in any big college. What matters in the media education is not the size but the quality.

Wednesday, 9 May 2018

Do you want to be a writer?



How useful it is in media to be a good writer?

‘Words are stronger than weapons’, you all must have heard this and those who aspire to be writers know what it means better than anyone else. The world of words is the most diverse world. Why? Because it is never the same. There are a lot of things already written and to be written. You read something else, you use different words to speak and you chose different words to write the same thing. Juggling words is the most interesting thing if you love words. Especially, if you want to build a career in media, this is the basic and most important thing that you should learn.  First step is choose the best mass communication and journalism college that gives the perfect training for writing and below are some helpful points for your personal growth:

1.     Read: To learn writing, reading is the first exercise. Read as much as you can. You can only grow if you feed yourself. Reading is feeding for writers. More knowledge you will have, more you will get the content for writing.

2.     Strong Vocabulary: Wherever you read a new word, Google it or use dictionary but don’t stop until you find its meaning. If you have ideas but not strong or convincing words to present them, your ideas will go in vain. More words give you more freedom of expression.

3.     Grammar: Whatever your language is, you should be proficient in its grammar. You should know how to make sentences that too correctly so you can give your writers something good and useful.  

4.     Simple but classy: Write as simple as you can but at the same time it should be classy. It should leave an impression on reader that the writer has the absolute knowledge about the topic/subject he is writing.

5.     Speak: Try to speak your language of writing as much as you can. When you speak, you analyse the deficiency of words and errors in your sentences and thus when you work to fulfil that deficiency or improve that error, you learn something new.

Just like things you learn, benefits you forever, be it basic things like walking, eating or speaking, the best things you write also stay forever in the reader’s hearts.


Monday, 7 May 2018

Media- A single word but multiple choices



Do you possess the 3Cs quality in you then you have the quality to enter into the world of media. You must be thinking what 3Cs quality is?  It's nothing new but the words that you heard many times- Confidence, Creativity, and Compassion.

Even if you do not possess these qualities,  you can develop them by taking training at a good media college like IAAN School of Mass Communication. 

Confidence is obviously a must quality for any person who wants to fulfil his dreams. Not just you need to be confident if you want to build your career in media but you require it every field of work as well as normal everyday life. Creativity is the most important thing that anyone who comes inside the fraternity of media must have. Be it photography, video editing, news programming etc. You name it and you would discover the tinge of creativity in it. Let's talk about compassion now, some people see it as a sign of weakness but it can be your strength if you can really adopt it in your everyday behaviour. If you can empathise whatever is happening around the world, you would be able to present it in a better way. There are a lot of sections inside media where you can work if you possess these qualities. The course training curriculum of IAAN School of Mass Communication focuses on developing all these basic qualities and other required skills, in students. Below are a few exciting and interesting domains of work in the field of media and mass communication:

1.Reporter: Any person who has the hunger of information can choose this profile. If you think you can dig out the information that can be new for the rest of the world and present it in a creative way, this is the right profile for you. All the news channels, news papers, magazines, web portals need reporters and these can be no shortage of employment opportunities. 

2. News Anchor: Do you love to be the star of the place wherever you go? Do you like to look good always? Then, this is the job profile for you. All you have to do along with is compile the news that reporters bring for you and present them for the viewers. Take training at any media institute and you are good to go.

3. Content Writer:  Is pen your real love or your fingers keep on moving swiftly on keyboard? Do you like to play with words then this is the right career option for you. Every media or non-media organisation, whatever is its kind, requires content writers.
www.iaan.org

4. Advertising: Do you have the ability of pursuing people easily? This is what you have to do in advertising. Get the ideas that can affect the minds of customers positively, build a good reputation of your brand among public and thus, increase the sale of your product.

5. Celebrity Management: Not just products need the branding in today's time. Bollywood stars, Sports persons etc, all prominent personalities need people to build their good repo among public and maintain a good relationship with other important people and organisations. So, if you work hard a little, who knows you will be working for a star you admire watching on big screens.

You can be one of them if you do a little hard work and get a better training to groom your professional skills. www.iaan.org










Friday, 4 May 2018

Machines and Mass Communication



Do you like operating machines but not the boring ones? Do you like colors not on brush but on machine? Then, Mass Communication is the best career option for you. Yes, you read it right. You can make a career in media, mass communication or journalism and that too, a really interesting and promising one. Below are 3 most interesting work profiles in media for those who love machines. Read for yourself:


1. Photography: Everyday, there are a lot of events happening around us starting from anything to everything. Whatever the subject is, literature, social, science, environment, wedding and what not. With the increasing events there is an increased need of photographers. A perfect combination of technical knowledge that you can learn at a good *Mass Communication Institute* and creativity can develop you into a brilliant photographer.


2. Photo Editors: You love to play with colors but not the messy ones that colors your hands but the one that color your souls finding their way through photo editing softwares. It is an important part of media. A lot of times, photographers cannot capture pictures as per the actual demands due to various issues like lighting, non-availability of props etc. At that point of time work of Photo Editors start. You can change the world the way you want.

3. Video Editing: If you have the strong power of seeing the end product clearly in your mind before it starts then you are perfect for this job. It's like a higher level of puzzle quiz. You get the pieces, you got to arrange them. Media courses in *Best Media colleges in Delhi* has video editing in their practical curriculum.

In today's era of increasing demands for media and mass communication courses, there are a few good institutes that imparts really good training. Don't miss the chance. Enroll yourself today.


Monday, 30 April 2018

Mushrooming Growth of Mass Communication Institutes in Delhi


Advertising is everywhere. It has become our dominant creative industry. Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Nowadays, many companies are using advertisement to attract customers and it plays an important role during product or services life stages. It is very difficult for a company to promote their new product or services if they do the promotion without a proper advertisement. There are so many Media colleges and Institutes available in Delhi offering Journalism and Advertising courses.

IAAN School of Journalism and Mass Communication is one of the best media college conducting many media courses related to advertising and media.

Advertising offers a promising career as the requirement is Ads is everywhere. Companies can choose different media of advertisement, such as through advertising in newspaper, magazine, online, television and so on.   In the modern advertising strategies, various appeal such as sexual, shock, emotional, fear and humors are included. These appeals tend to raise high brand awareness and brand recognition among a large audience.

Do you know about celebrity endorsement? is a form of advertising campaign or marketing strategy used by brandscompanies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. The reason for using celebrities as endorsers is due to their huge potential influence. Compared to other endorser types, famous people achieve a higher degree of attention and recall. They increase awareness of a company's advertising, create positive feelings towards brands and are perceived by consumers as more entertaining. Besides, using a celebrity in advertising is more likely to positively affect consumers' brand attitudes and purchase intention.

A good advertisement attracts large no. of customers which ultimately improves sales of that particular sale or service. Commercials that appeal to people’s optimism make consumers far more likely to fall in love with the brand.


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