Monday, 18 September 2017

Who exactly is an EP?

Lets know more about the term, its scope & importance.

Every job description ends with the phrase “all other duties as assigned.” The joke with Executive Producers is that their job descriptions consist of only that line! An E.P. is responsible for … everything.
There is not one definition of Executive Producer that everyone agrees with. Wikipedia says, “Executive producer is a role in the entertainment industry that is sometimes difficult to clearly define. Executive producers vary in involvement, responsibility and power. Some executive producers have hands-on control over every aspect of production, some supervise the producers of a project, while others are involved in name only.” Another web site,, says it even more simply. In films, an executive producer makes sure the money is being spent well, as the investors intended.
An Executive Producer is primarily the keeper of a program’s concept and vision, and the one person most responsible for the ship’s destination and the crew’s fundamental behavior and values in reaching that destination. He/she must inspire the staff with the program’s worth and the societal value of achieving success.
An Executive Producer also has to envision the future … that is, his or her gaze has to encompass both the present and the future. One major reason why an E.P. should not and cannot become too involved in this week’s program is that such a focus will squeeze out the big picture and allow the E.P. to become immersed in the minutiae of daily and weekly production. While everyone on the staff is focused on this week, the E.P. has to be planning the future, to be a year or two out into the future.
The E.P.’s interactions with the staff need to be frequent and provide inspiration, motivation, goals, and ideas. He/she should manage by walking around, parachute in, and not be in the middle of day-to-day management. He/she needs to serve as a consultant on individual stories or production problems, and help staff brainstorm. He/she needs to lead the senior staff, especially the Senior Producer, Senior Editor and hosts. He/she needs to teach staff how to have productive and cordial disagreements and to funnel their energy into positive creative results.
The E.P. also has to be the principal articulator of the vision – to the many support and management levels at the station or production company, to the network or broadcast system, to current and prospective funders and to the public. He/she is the key communicator of the program’s goals, successes, needs and risks to senior management. He/she needs to create an atmosphere in which the company “buys in” to the support of the project. He/she needs to effectively lobby all constituencies to deliver the financing, tools and support the program needs. He/she manages relationships with other producing organizations including key stations.
The E.P. has to be among the best ears in the house.” He or she has to hear the program with an acute understanding of the vision and the audience, and how well the program communicates to the target audience. He/she also has to have a broad range of production experience so that he/she knows what is possible, what alternative and more successful means of accomplishing production or communication might be.
In a news or public affairs program, the E.P. is the principal journalist and needs to have very wide experience in journalism, knowing the rules, ethics, and practices of journalism as well as the laws and policies affecting the practice. He/she needs to assure that the program meets the producing company’s and other influentials’ requirements of fairness, objectivity and balance. He/she needs to articulate production and journalistic standards and hold the staff accountable to them.
The E.P. is the overall manager of the project, the commitments it has made, the staff. He/she should not, in my opinion, be the day-to-day manager for the reasons cited above, but should delegate to a project manager and a staff manager, holding both accountable to their stated goals and plans. The E.P. should assess the progress of the project on a regular basis, integrating all available information including ratings, marketing and distribution reports, and outside consultants. He/she needs to set the priorities for major organizational thrusts within the project.
The E.P. is the primary talent recruiter, especially of key staff such as Senior Producer, Senior Editor, and hosts. He/she needs to review and approve all hires, setting the standards for the staff. He/she reviews performance of direct reports and oversees the annual and ongoing interim performance reviews.
In concert with the Senior Producer, the E.P. creates and adjusts the format of the program and designs or approves the design of high profile recurring segments.
The E.P regularly (weekly) critiques the program and creates an interactive process where the staff is fully engaged in regular criticism and improvement of content. He/she needs to pay particular attention to host performance and be able to provide support and outside help needed for coaching talent.
The E.P. oversees creation and management of the project’s overall business plan, as well as annual budget and regular reviews performance against budget with the Senior Producer and the Financial Analyst.
In summary, an E.P.’s job is:
  • To provide the concept and vision.
  • To provide overall programmatic and editorial guidance
  • To set direction
  • To set standards
  • To relate to the outside world, marketing, finance, station relations, promotion.
  • To find money and resources.
  • To get the tools staff need to do their job and to cut through the bullshit for them
  • To inspire.
  • To nudge.
  • To critique and evaluate.
  • To perform all other duties as needed or assigned.

 If you can do this all then this is a never ending high paying career opportunity for sure.

Friday, 1 September 2017

Have you heard of the word Sound – Engineer ? Want to make it your profession?

Audio engineers are some of the most important team members working in the film production, television and music industries today. Audio engineers are responsible for the sound design and construction that enhances voices, sound effects, and music to create a rich experience that compliments the visuals on screen. An audio engineer (also referred to as a sound engineer) is responsible for setting up and operating equipment used to capture sound. They must be tech-savvy, and have a deep understanding of how to best capture the recorded experience. They must also take concepts (like emotion) that only exist in words and translate them into sound. Improperly recorded sound can completely change the audience experience when they watch a movie, television show or musical performance.
Pursuing a career as an audio engineer gives you two major avenues to explore: you can choose to work in music production or film and television. In the music field, an audio engineer is responsible for setting up and operating audio equipment used to capture and shape an album. Working very closely with a record producer, the audio engineer provides valuable input into how sound is captured, which directly affects what people hear when a final product is released.
Though film and television are inherently visual mediums, audio engineers are valuable members of these production teams as well. There's a reason why not one but two Oscars for sound each year- Best Sound Mixing and Best Sound Design are given. How sound is recorded, mixed, and ultimately put together can drastically shape the overall film experience, affecting everything from how scary a moment is to how heartfelt it can possibly become.
An audio engineer is both an artist and a scientist. The requirements of the profession involve working with the technical aspects of sound for the purposes of reproduction, mixing and recording. These career professionals are knowledgeable about how every aspect of a recording studio operates, and how each piece of equipment contributes to and maximizes the potential of audio material. 

Thus it’s a very interesting professional option, you may have a start by any graduation degree in the field of Mass Communication like BAMC, BMEFT etc to start up with your journey for this wonderful profile. Institutes like ISMC, IAAN School of Mass Communication, MCU & PTU etc are best places to start with your passion in the field of Mass Communication.

Are you dreaming to became a DOP?

Cinematography, an integral element in the art of making motion pictures, literally refers to the combined art and science of using a moving image camera. It is the process of recording visual images for the cinema and subsequent development of recorded images in sophisticated photo laboratories. Cinematography comprises of all the processes beginning from the choice of lighting and camera until video and audio of a particular scene is recorded perfectly.
A person qualified in the art of cinematography is called Cinematographer or Director of Photography (DOP). The Cinematographer / DOP is regarded as one of the most senior and important technician in the film creation process. The DOP is the person who actually plans and coordinates the actual filming of the movie. A DOP is the person responsible for turning the director’s creative vision into a production-feasible reality on screen. Being a creative designer, DOP translate the written text to meaningful images. In other words, what you see on screen looks the way it does because of the DOP.
DOP’s work closely with the director and give a film its unique visual look and identity. They are responsible for composing each scene to be shot, decides lighting and camera angles as per director's requirement. To succeed as a cinematographer one need to be creative, have a strong interest in cinema and the arts, as well as knowledge in design, and principles of photography. A course in Cinematography is essential to enter the field. Cinematographers primarily monitor the use of photographic and lighting equipment. They often have to work odd hours and travel to remote shooting sites, and may have to work in outdoor locations in stormy weather.
DOP’s  film movies and television shows, using cameras in various mounts. This can be a perfect career option if you are up for it, & the institutes like IAAN School of Mass Communication, ISMC New Delhi & Makhanlal Chaturvedi University of Journalism & Communication etc are the best place to start your journey of dreams.

Tuesday, 8 August 2017

An Aspring Film Maker? Do you have these qualities to became a good Film Maker?

It's every filmmaker's dream to have their ideas hit the big screen, but to see a film through to completion, one must have certain qualities to ensure production goes smoothly. Want to be a top filmmaker? You'll need the following qualities:

Great filmmakers must have a strong sense of authority. They are responsible for leading a team to create an outstanding finished product and must command the team to ensure they are working at their best.

Great filmmakers must have excellent communication skills. They must be able to clearly articulate what their production goals are and be able to work with all team members to accomplish that goal.

They must be very creative, and able to generate ideas for stories, backgrounds, music, and other elements involved in a film production.

Great filmmakers must be able to make firm decisions and stick to them to help ensure production stays on track.

A great filmmaker has a tremendous sense of drive and ambition. He or she is willing to do whatever it takes to rise to the top of the industry and make great films.

Grace Under Pressure
Great filmmakers are able to handle pressure well. They understand that complications will arise during the filmmaking process and are able to handle the stress.

Open Minded
Great filmmakers are open-minded to changes in their ideas. They accept input readily and consider other points of view without judgment.

Problem Solving
Great filmmakers can quickly address problems that arise during production. They are able to identify problems and figure out the best way to fix them.

Technologically Savvy
A great filmmaker is familiar with many, if not all, of the technological elements that are involved in the film making process, and has a grasp on what is feasible and what is not.

Great filmmakers have terrific vision and can see the film from its conception through to its final product. They never lose sight of the ultimate goal.

Well now you know that what all it needs to be good film maker, Do you have all this in you? Then what are you waiting for, pack your bags and join IAAN School of Mass Communication & Start your journey of film making right now.

Monday, 31 July 2017

Do you know these 7 advantages of being in Journalism?

Competitive and fast-paced! those pursuing a career in journalism need to be quick-thinking, adventurous and curious individuals that believe in the power of the media. Despite the fact that the career has been undergoing many changes, adapting to the rise of online news consumption, the basics of the business remain the same. You still need to know how to tell an interesting story in a clear and concise way that informs and compels a reader, viewer or listener. The evolving career field continues to attract hard-working and bright individuals because of the many benefits it offers.
1. You learn alot
Journalism is the career for the curious. Every day you wake up and are paid to investigate new topics or events occurring in your community. You learn something new every day as a journalist, which is what makes the career so rewarding.
2. Challenge & Excitement
The life of a journalist can be both demanding and exciting. Imagine that you're covering local news, you always have to be right where the action is! Working against deadlines to deliver a great story in action-filled environments is a constant adrenaline rush.
3. You work among the most passionate, informed people of the Society
Journalism tends to attract intelligent and hardworking people who care a lot about what they do. Given that the career isn't as lucrative as other communications jobs, and requires similar skills, journalism is a "passion career". The benefits come from the internal rewards of the career rather than from the paycheck, so there are many people working in the industry because they love it.
4. Your reach is your real achievement
Unlike most people's work, which is recognized within an office space, journalists publish their work for the public. Even if the audience is small, journalists reach a group of people with their research and writing who are (hopefully) gaining insight from their work.
5. Travelling
Though every journalism career is different, many reporters have the chance to travel during the course of their career - especially international correspondents. Even local city reporters often have to travel to rural areas for special stories or reports as part of their job. It sure beats sitting at a desk in front of a computer screen for 40 hours a week.
6. Meeting new & interesting peoples every minute.
Interviewing a wide range of people with diverse backgrounds is a huge perk of the life of a journalist. You're constantly exposed to new characters and you get to hear their stories, research, and opinions. It's a great career for social spirits.
7. You become an expert in your community
Nobody knows their community better than the local journalist. Their job is to know as much of what's going on in the area as possible. It makes you more connected to where you live and the people around you because you have that deep knowledge of the city's intricacies.
So, What are you waiting for, Come and join this interesting & thrilling industry now.

Saturday, 29 July 2017

Want To became a Script Writer?

These books can really help you a lot to achieve your goals. 

We all know how hard it can be to write when other things in life maybe aren’t going as smoothly as they could be.With this in mind, we’ve outlined some key non-writing books that can help you in becoming a screenwriter indirectly by covering subjects such as productivity, earning an online income, creativity, motivation, inspiration and generally becoming happier! Pretty essential info for any aspiring writer we think.

by Chris Guillebeau

A great book by entrepreneur Chris Guillebeau who hasn’t worked for anyone other than himself since his early twenties. Chris Guillebeau shot to fame when he published a report on his blog called ‘A Brief Guide to World Domination’. Within weeks, it was downloaded more than 100,000 times in over 60 countries, written about in the New York Times and endorsed by Seth Godin.

It outlined a plan to ‘take over the world’ by doing what is most meaningful whilst helping others in unique way. The Art of Non-Conformity expands upon the gutsy ideas first introduced in Guillebeau’s blog, focusing on three areas: life, work and travel.

by Carl King

Until now there hasn’t been a comprehensive, philosophical guide to prepare you for the strange, beautiful, and downright dangerous lifestyle known as a Creative Career. So, You’re A Creative Genius… Now What? is here to help you take control of your destiny, follow your own path, and open your own creative studio anywhere.

Divided into two parts, YOU and THEM, this fun book teaches you how creative freelancing can bankroll your own artistic dreams. Whether you’re an artist, writer, filmmaker, or musician, So, You’re A Creative Genius… Now What? will help you conquer that Creative Genius within.

by Hugh MacLeod

Everybody needs an Evil Plan. Everybody needs that crazy, out-there idea that allows then to actually start doing something they love, doing something that matters. Everybody needs an Evil Plan that gets them the hell out of the rat race, away from lousy bosses, away from boring, dead-end jobs that they generally hate. After all, life is short.

Finding and implementing your own Evil Plan is without question one of the greatest things you can do with the brief time you are alloted. Thanks to the Internet, it has never been easier to have an Evil Plan. Hugh MacLeod loves where he lives and he loves what he does, in spite of the odds. In this irreverent and quirky guide, MacLoed provides inspiration, and introduces like minded people, to living a better life.

by Austin Kleon

When asked to talk to students at Broome Community College in upstate New York in the spring of 2011, Austin Kleon wrote a simple list often things he wished he’d heard when he was their age: ‘Steal like an artist; Don’t wait until you know who you are to start making things; Write the book you want to read; Use your hands; Side projects are important; Do good work and put it where people can see it; Geography is no longer our master; Be nice (the world is a small town.); Be boring (it’s the only way to get work done.); and, Creativity is subtraction.’

After giving the speech, he posted the text and slides to his popular blog, where it quickly went viral. Now Kleon has expanded his original manifesto into an illustrated guide to the creative life for writers, artists, entrepreneurs, designers, photographers, musicians, and anyone attempting to make things – art, a career, a life – in the digital age. Brief, direct, and visually interactive, the book includes illustrative anecdotes and mini-exercise sections calling out practical actions readers can take to unleash their own creative spirits.

We hope you’ve found some extra inspiration from this post on becoming a script writer. What other books besides screenwriting books do you recommend? Please let us know on our facebook page named as “IAAN School of Mass Communication”

Monday, 24 July 2017

Want to become a Radio Jockey?
This is how you can get a start.

A Radio Jockey's job is a thrilling one. He gets to entertain and interact with a very large audience. Although not as popular as television, radio has its own set of followers. The success of a show depends entirely on how talented the radio jockey is. He also gets to meet and interview a wide range of celebrities on radio. A radio jockey also gets to compile his own playlist of songs for his audience. Let's see how you can become a radio jockey or RJ.

Radio Jockeying as a Career
Do you love music? Do you love to talk to strangers? Can you begin a discussion on any topic? If the answers to all these questions is an emphatic yes, then you can think of becoming a Radio Jockey or RJ.
Requirements for Becoming a Radio Jockey
Just like any creative art, there is no step by step guide for a Radio Jockey or Video Jockey. Radio Jockey or Video Jockey is something more to do with passion than degrees. If you feel you have a definite knack for the medium (radio for radio jockey and TV for VJ), and good communication skills and can interact with people of all age groups, then this could be your profession. However, formal education helps you develop your personality and increases your knowledge on a variety of topics for you to talk about.
Step 1: Enroll in 10+2 of a stream of your choice.
Step 2: Alongside your schooling, you can enroll in communication classes or programs that can help you with tips on how to groom yourself as an RJ.
Step 3: You can complete your graduation and then enroll in communication and media studies courses. No matter, whatever your stream is, you need to be passionate about your job as a radio jockey.
Radio jockeying does not require you to have very high qualifications. To become a successful radio jockey, you need to have strong linguistic skills. You should have the ability to grab attention when you speak. Having the right attitude is compulsory. You need to be observant and be aware of your surroundings. Radio jockeys become successful when they have a different point of view, when it comes to certain subjects.
Of course, being appropriate and sensitive to your audience is also necessary. It is important that you be mild in your opinions and statements so that you do not offend anybody. Other than this, a radio jockey needs to have a sense of humour, creativity, and ample knowledge of the subjects he speaks about.
As a RJ, you should be able to think on your feet. Unlike television and movies, there are no retakes and what you speak is instantly transmitted to radios around the city. A radio jockey also needs to be well-versed in the music he plays.
Do you have it in you ?
Ø  Ability to talk impromptu on any given topic
Ø  Avid reader
Ø  Good knowledge on a variety of issues, current and political, music and films, sports and travel
Ø  Curiosity to learn new things and read about interesting incidents
Ø  You must be original in your presentation skills
Ø  Good communication skills and strong hold on language
Ø  Ability to deal with a variety of listeners
What a Radio Jockey Does
A radio jockey represents not only himself, but his radio station as well. In some cases, he is also the voice of the city. Most radio jockeys are most popular in their towns or cities, and this is achieved by identifying with the local populace. Therefore, a radio jockey has to keep his target audience in mind at all times. This is especially true while choosing subjects, celebrities and music for his show.
A RJ must also be skilled in conversing with members of his audience. People often call the radio station for contests and general discussions and the RJ must make the conversation appealing by taking it in different directions and making humorous commentary. His anchoring skills make or break a certain show.
Entry level radio jockeys are paid around Rs 15,000 to Rs 20,000 per month. It increases with your experience and job profile. Senior RJs can even make Rs 1 lakh per month.
How to Become a Radio Jockey
If you love talking, have a flair for communicating and are passionate about music, then radio jockeying may be just the career for you.
As radio jockeying is now a high-paying job in India, many institutes offer courses that guide you towards a successful career. Many radio stations offer internship to aspiring radio jockeys and they also recruit from reputed institutes. Many professionals in the field also hold voice and radio jockeying workshops where you can learn about the nuances of RJing.

Mass Communication Courses -
·         Certificate Course or Diploma in Announcing, Broadcasting, Compering and Dubbing 
·         Certificate Course or Diploma in Radio Jockeying
·         Bachelors of Arts in Mass Communication
·         Masters of Arts in Mass Communication
·         Under Graduate Diploma
·         Post Graduate Diploma
·         BMEFT

Best Mass Communication Institutes in India
IAAN School of Mass Communication, New Delhi
Makhanlal Chaturvedi National University of Journalism & Communication
Punjab Technical University

Prospects of Radio Jockeying
Radio jockeying has really picked up steam as a prospective career in recent years. There is a lot of money to make in the radio business and success depends on the radio jockeys who work for that station. This is because the content that different stations use may be the same, but the way it is delivered makes all the difference. A radio jockey who has a popular show is paid well as more advertisers are interested in shows that have many listeners.
Many radio stations are active in India today and there are always ample options for radio jockeys to choose from. Some radio jockeys also moonlight as voice-over artists for television and movies. Many companies hire radio jockeys to do voice-overs for their advertisements. Many RJs also have alternate careers as event anchors and compeers or emcees.
Radio jockeying has definitely caught up as a big career in India. So definitely give it a try if you have been considering it as a career option.