Monday, 15 January 2018


Around 15 years ago, Google launched the first voice search engine. Since its inception, the scope of voice search and development made by it has witnessed a commendable progress. The way people use the voice command application has also changed over the years. Initially, several users used it to find directions from one place to another or follow a step by step process to carry out certain tasks. However, today, the applications of voice search have increased as one uses it to find restaurants, movie theatres, call people, text people and several other applications. At present, voice search has gradually started to gain significant importance and its adoption has also witnessed a growth for different purposes. The influence it has made on B2B decision makers is also worth pondering over.

Before one analyzes the pros and cons of voice search in SEO, it is essential to understand who use it and why they use the same. In the current scenario, around 55% teens and 41% adults use voice search on a daily basis. The growing adoption of voice search can be largely credited to advancements in technology. The error rate in 2015 for voice commands was around 20% which has significantly reduced to 8% today. The remarkable success in enhancing the voice search technology by reducing the error rate has paved a path towards a bright future for it.

Progress in technology drives voice search optimization

The current era is predominantly digital. Digital marketing has slowly but steadily grown as an industry and it is safe to say it is one of the fastest growing industries today. It is important to assess that there is a huge difference between how people type and how they speak especially for search queries. Voice search is capable of spelling correction, interpreting what has been previously said, context based on location, app-based context and context about you.

B2B voice search and optimization

According to different studies carried out in this domain, around 50 percent of all the searches will be conducted by voice. In 2016, Google confirmed that approximately 20 percent of its mobile queries were voice searches. In order to cater to the demand in the future, all the digital marketing aspirants should start focusing on optimizing voice queries. Currently, there are three crucial techniques to optimize website content for voice search:

1. Mobile-centric approach: As the majority of voice searches are likely to be carried out on a mobile device, mobile optimization is extremely essential. Improvements in page load speeds, elimination of extra interstitials and drop down menus are a few ways to enhance the overall mobile user experience

2. Long-tail keywords : Voice search queries are predominantly longer than text queries and the use of conventional language is high. Hence, it is crucial to identify relevant long-tail keywords and target the same in site content to meet the conventional language queries.

3. Featured snippets : Featured snippets could play an important role to boost brand recognition if it is populated for a query as Google declares one company an expert. For voice search, “position zero” is set to be the new page one.

Changes in search queries in the SEO industry

Majority of the current world population is not accustomed to seeing technological devices responding to voice commands and hence there is a certain level of stigma. However, the younger generation has embraced the technological progress with open arms. The trend of voice search is on the rise worldwide and it would not be a smart move to ignore the same in the SEO industry. How voice search optimization progresses and how the loopholes are addressed will play a pivotal role in the development of voice search in the SEO industry. Thus, today, it is important to chalk out impactful strategies for voice queries as well as text queries. With the constantly evolving technology and efforts to improve voice search, it is safe to say that voice optimization will boost the growth of the same in the future. So if you are one who is looking for an extra ordinary field to move on then this might be one of those. All the best!!!

Sunday, 14 January 2018

Ramoji Film City: Mahishmati of the film world.

A Must visit tourist destination!

Located 25 kilometers from the city of Hyderabad, Ramoji Film City is an ideal weekend destination for the family. Ramoji Film City has made its way into the Guinness Book of World Records as the world's largest film studio. It's a filmmakers' paradise and a one-stop-shop that provides comprehensive infrastructure and world class facilities for making an entire movie.

What to see

There are many places to visit within the film city and you can either discover them on your own or take one of the conducted tours organized by the film city.

Start off your journey at the Eureka - an architectural reproduction of the Mauryan era. Replete with ornamental bridges and replicas depicting the glory of the Mughals, Eureka offers endless fun of the glorious past. While one moment you are walking down memory lane, look around and you will be transported to the Wild West with horses, cowboys and gunfights. If you take the bus tour, then Eureka is your first pit stop and the last one too. In the evening an enchanting program winds up the tour.

Shangri-La is the center point that showcases the exclusive flora and fauna at Ramoji Film City. You can view the foliage of either Kashmir or Switzerland, as the Shangri-La gardens are laid out in a variety of patterns from formal French gardens to the wilds of Africa. Colorful fountains, rock formations, nurseries and gazebos reflecting Rajasthani architecture add visual extravaganza to your trip. The nurseries at Shangri-La are a goldmine of exotic flowers, plants and shrubs. You can pick up seeds of rare plants or beautiful flowers as a souvenir.

The Parade is a giant storehouse of fabrics, furniture, jewellery, pottery, chandeliers, paintings, decorative artifacts, etc. The skilled crew of the film city uses these aids to create a new environment every single time. Passing through this site gives you the experience of visiting a museum.

The entire city is exquisitely landscaped with gardens adorned with exotic flora and complemented with fountains.

Fun for kids

There are many attractions and play areas for kids. Created from the blueprint of a child's fantasy, Fundustan is an entertainment park exclusive for kids. They can tumble, slide, crawl and climb through a maze of fun. The park has rides, video games, magic shows and many exciting activities that can keep them busy for quite a long time.

Thrilville is an adventure land if your kid wants to try out something more exciting. Termed as the ultimate thrill zone, Thrilville offers trips like the Ranger, Super Jet, Striking Cars, Break-Dancer and Twister. Borasura is the place where you face some spin-chilling experiences as you proceed with exploring the Dark Age and beyond. The Deli Express is a train restaurant built for kids. It offers delicious food with special goodies for children.A variety of friendly animals are housed in the Faunadale Animal Kingdom. You can get up close and personal with these animals.

Wonderville, Presto Magic - the toyshop and Timberland are the other places of interest.

Getting around

The best way to experience the film city is to take a conducted tour organized by the management. Buses are available from the main gate of the city every five or ten minutes.

What to do

Visit the various film sets that were home to many blockbuster movies.At the Parade, you can order the costume your favorite star wore in a particular movie. If you are a fitness person then visit Samson & Delilah, one of Asia's best equipped health clubs that has a Jacuzzi, sauna, herbal massages, etc. Check out the club house for indoor sports and recreation activities like billiards, table tennis, badminton, tennis, etc.Relax at the yoga center or the lounge/library.

Participate in one of the events happening at the film city. The list of events include the monsoon carnival, Fundoofest, Christmas carnival, new year celebrations, fun under the sun, Chamakte Sitare, Shub Sankranti and Diwali carnival.

What to eat

The Alampana whips up authentic Mughalai cuisine from the royal menu of Awadh. Savor vegetarian fare at the Chanakya and Ganga Jamuna. The Gunsmoke restaurant and the Planet Food Cafe offers a variety of fast foods, snack and beverages.


Though the film city is located close to Hyderabad, there a number of accommodation options with the city itself. So you can get the accommodation very easily according to your taste, need and budget.

How to reach

Hyderabad is the capital city of Telangana & Andhra Pradesh and is well connected to all major cities in India. You can reach Hyderabad by air as it has an air transport network connecting domestic and international flights to and from major cities. The Indian Railways operate trains to many of the major cities and towns from the twin cities of Hyderabad and Secunderabad. The twin cities also have excellent state and national highways leading to many destinations.

So if you are into Media, Films or any of the mass comm. discipline this city is one of the must visit destination for you, so enjoy the mahishmati of the film world whenever the chance gets to you.

Monday, 1 January 2018

Social Media Marketing: Career Wave of the Future!!!

One of the hottest career trends for today's young marketing major is the often-underappreciated yet up-and-coming role of business social media strategist. Today's organizations are recognizing the need to bring a new crop of bright, energetic young social media marketers on board to handle their social media campaigns. Why? Because busy business owners and managers understand that they need to infuse their marketing efforts with fresh, bold, workable ideas.
The sharpest businesspeople instinctively know they need to embrace the fiercely innovative approach that technically savvy digital natives bring to the table. They understand that the boundless enthusiasm, straight-ahead passion, and out-of-the-box thinking they need for designing a creative and successful social media strategy will most likely come from today's perpetually digitally connected social marketing guys. By pumping this "new blood" into their organizations to maximize the effectiveness of their social media campaigns, smart business leaders are telling the world that social media are both the heart and the future of marketing.
According to a survey done by Google, the four top media for direct marketing in 2017 included e-mail, search (SEO/SEM), social media, and direct mail. The survey also covers plans for social media spending and indicates that 57 percent of responding business owners' marketing plans included increased social media spending in 2017. A negligible 3.3 percent planned to decrease social media engagement, while 28.5 percent planned to keep it the same. Essentially, these survey results demonstrate that an overwhelming majority (85.5 percent) of businesses surveyed planned to either maintain or increase their social media budgets in 2017. Another interesting indicator the survey reveals about the popularity of social media for business is the relatively insignificant segment of polled businesses that were not using social media for marketing: just 11.2 percent.
The simple fact is that the role of social media in marketing is expanding. Online networking is grabbing a consistently increasing portion of the average company's budget and gaining ever greater significance in the company's marketing mix. The business leaders who are savvy enough to create a plan that lets talent and training intersect with opportunity will be the ones who come out ahead and so will the social media specialists they hire to implement their plans.

So young minds if you are one of the guys who cant live without social media its the dream job you can ever have. Enter the all-inclusive social aggregator that's poised to ride the "next wave of social," leading the way to unprecedented levels of online engagement and opening wide the doors of opportunity for Internet marketers, social media strategists, and everyday people to engage in a wide variety of profit-generating online activities.

Are you making the same mistakes, that you shouldn’t being a media student!

Social media is a great platform for employees, job seekers and of course media students to post about their accomplishments, portfolios and volunteering activities. However, a slip-up can cost you your career or ruin your chances of getting a job.

Recruiters are increasingly scouring the internet for information about potential employees. According to a Poll survey, 70 percent of employers utilize social media to screen candidates prior to hiring. A questionable social media presence may tip the scales in favor of an equally qualified but most polished candidate. A recruiter's search includes a variety of resources, and many of those resources are targeting social media in order to find both active and passive talent, A social footprint can say a lot about a person in a positive negative way.

So let's come across the common Social media mistakes to avoid. According to the many surveys and reports following indiscretions will give recruiters a negative impression when researching candidates:

·         Political rants. More than half of recruiters see political rants as a red flag.
·         Spelling and grammar errors. Before you post anything online, make sure everything is spelled correctly and you use correct grammar. poor spelling and grammar would negatively affect you.
·         Alcohol consumption. Excessive partying can damage credibility, and recruiters may believe it could negatively affect your performance at work.
·         Showing off wealth and big purchases. No one likes a show-off including recruiters and employers.
Checking your online presence
If you're actively job searching, It will be better spending some time searching your name to see what activity or internet history is associated with it. Whether that be a profane or controversial statement, or photos that make you appear unprofessional, it's really important to do everything you can to try and log in to old social media accounts and delete the evidence before you start applying for jobs. While some people do an excellent job at keeping their personal and professional online personas separate, most often, job seekers have blended social media profiles so its best to take care about it.

Social media best practices
On the flip side, job candidates and employees can use social media in a way that casts them in a positive, professional light. Here are some ways you can impress recruiters through your online profile.

Ø  Examples of written or design work. Social media is a great place to showcase your work, this would positively influence a job candidate.
Ø  Engagement in volunteering, mentoring or other nonprofits.
Ø  Mutual connections.

So it was all about it. If you aren't sure if something is appropriate for social media, err on the side of caution and don't post it.“Use good judgement," Remember: If you would be ashamed of your mother seeing what you posted, then it probably shouldn't be posted. What lands on the internet, stays on the internet somewhere. Please let us know how this articles helped you to know more things. 

Wednesday, 27 December 2017

Do you have an Art Director in you?

An art director is someone who is responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design and direct others who develop artwork or layouts. Art directors work for advertising and public relations firms, newspaper and magazine publishers, specialized design services firms, and the theatre, motion picture and video industries.

What does an Art Director do?

An art director typically oversees the work of other designers and artists who produce images for television, film, live performances, advertisements, or video games. They determine the overall style or tone desired for each project and articulate their vision to artists who submit images, such as illustrations, graphics, photographs, charts and graphs, or stage and movie sets.

An art director will work with the art and design staff in advertising agencies, public relations firms, and book, magazine, or newspaper publishers to create designs and layouts. They also work with producers and directors of theatre, television, or movie productions to oversee set designs. Their work requires them to understand the design elements of projects, inspire other creative workers, and keep projects on budget and on time. Sometimes, they are responsible for developing the budgets and timelines.

An art director will typically do the following:
·         Determine how best to represent a concept visually
·         Determine which photographs, art, or other design elements to use
·         Develop the overall look or style of a publication, advertising campaign, or theater, television, or film set
·         Supervise design staff
·         Review and approve designs, artwork, photography, and graphics developed by staff members
·         Talk to clients to develop an artistic approach and style
·         Coordinate activities with other artistic or creative departments
·         Develop detailed budgets and timelines
·         Present designs to clients for approval

Art directors work in a variety of industries, and the type of work they do varies somewhat with the industry. However, almost all art directors set the overall artistic style and visual image to be created for each project, and oversee a staff of designers, artists, photographers, writers, or editors who are responsible for creating the individual works that collectively make up a completed product.

The following are some specifics of what art directors do in different industries:

Ø  In publishing, art directors typically oversee the page layout of newspapers and magazines. They also choose the cover art for books and periodicals. Often, this work includes web publications.

Ø  In advertising and public relations, art directors ensure that their clients’ desired message and image is conveyed to consumers. They are responsible for the overall visual aspects of an advertising or media campaign and may coordinate the work of other artistic or design staff, such as graphic designers.

Ø  In movie production, art directors collaborate with directors to determine what sets will be needed for the film and what style or look the sets should have. They hire and supervise a staff of assistant art directors or set designers to complete designs.

What is the workplace of an Art Director like?

Most art directors work full time. About 12% work for advertising and public relations firms. Others work for newspaper and magazine publishers, specialized design services firms, and the motion picture and video industries.

So do you have an art director in you? If yes then this can be a perfect career option for you!. Please let us know about the feedbacks about our blog in the comment section. Stay tuned to IAAN Blog for more such interesting stories!

Are you also confused in difference between Publicist & PR?

Publicity and public relations are often wrongfully considered one and the same. In fact, publicity is just one aspect of public relations.
Publicity concerns a company, organization or individual’s presence in the media. Forms of publicity include news stories, articles and event information. Publicity creates public awareness and attention around a brand, and publicists gain publicity for their clients by promoting.
Unlike public relations, publicity is used solely to attract attention. It differs from PR in the sense that public relations focuses on more than just public attention. The intent in public relations is to accomplish an organization’s stated goals by sending strategic messages to the appropriate audiences in hopes of impacting their knowledge, behaviors or attitudes. In short, PR manages the overall reputation of the client while simultaneously building relationships among all of those who are affected by it. As a management function, PR focuses on building relationships and managing an image.
Although pitching a story, event or the latest development to the media is important in public relations, it isn’t the only aspect of the job. In public relations, publicity is viewed as a way to gain the client media coverage in a cost-efficient and immediate manner. Saying that publicity is the same as public relations ignores the true goals and objectives of each discipline and fails to acknowledge the remaining responsibilities of a PR practitioner.
PR pros’ responsibilities and tools include (and are not limited to):
·        Media kits
·        News releases
·        Media monitoring
·        Crisis management
·        Event coordination
·        Social media engagement
·        Reputation management
·        Public service announcements
·        Pitch letters
·        Media advisories.

We hope now you must have came across the real and factual difference between the Publicist and PR. Please let us know about the feedbacks about our blog in the comment section. Stay tuned to IAAN Blog for more such interesting stories!

Tuesday, 19 December 2017

Who is a Proofreader? & what is Proofreading?

The profession of proofreader is among those professions that doesn’t require any specific education. That means that almost everyone with a degree in humanities or in anything can try themselves in this field and become a proofreader. Nowadays, there is a huge demand for proofreaders on the market as almost each sphere deals with documents, content and publishing. Any respectable enterprise knows that law quality of content is unacceptable. It may not only impact the reputation badly but can lead to the financial losses. Therefore publishing stage is preceded by the editing and proofreading stages.

Main requirements:

·         To be fluent in the language you proofread
·         To have good spelling skills
·         To have a good knowledge of grammar and punctuation rules

Some companies may also require to pass their proofreading trainings or courses. The trainings or mentorship programs may be provided by the company or you may be asked to pass them outside the company. Also you may find a lot of trainings available online.

Often along with the interview you may be asked to pass a proofreading test. Proofreading test usually presupposes a text excerpt full of different kind of mistakes. A test is usually time limited.

How to prepare?

You can easily train your proofreading skills by doing grammar, spelling exercises, revising rules of punctuation etc. It is also advisable to read different kind of literature: from newspapers to doctoral thesis.

Depending on the variety of subjects involved, proofreading may be general or specific. General proofreading takes place when you work with different subjects and literature types such as do my physics homework.

When we talk about specific proofreading we mean that we work only with one subject. It can be legal proofreading or medical proofreading or anything. While in case of general proofreading no specific degree is required, specific proofreading may require degree or at least deep understanding of the subject you work with. For example Legal proof reading


Proofreader is supposed to:

·         Read the original text
·         Mark spelling mistakes
·         Mark grammar mistakes
·         Mark usage mistakes
·         Mark punctuation mistakes
·         Mark factual mistakes
·         Make the text coherent and cohesive.

Sometimes proofreader has to be a team worker cooperating with author, editor or second proofreader.

Proofreader is not supposed to:
·         Improve the content
·         Rewrite sentences
·         Edit the style
·         Insert something new
·         Delete something.

Personal qualities that the proofreader has to have:

·         Attentiveness to details
·         Good concentration skills
·         Patience and persistence

If you possess all the mentioned qualities – this job is right up street! Move ahead and grab up, IAAN always tends up to brush the hidden talents of its students in the college and make them professional in their naturally owned rough skills into finer one.