Sunday, 4 February 2018

Five books to look forward to in February 2018!!!

After an exciting start to the New Year with releases of over 30 books across genres in January, the upcoming month is once again dotted with several interesting titles that may catch the attention of many literature lovers across the nation. Narrowing down a list from dozens of books releasing in February, recommendations for the month, dominated largely by fiction and accompanied by a memoir and a commentary on Pakistan, is both subtle and appealing at the same time.

Here are the five books that we cannot wait to read this February:

1. A Century is Not Enough, by Sourav Ganguly

A sporting classic and a manual for living Sourav Ganguly's life has been full of highs and lows. Arguably among India's greatest cricket captains, he gave confidence to the team, re-energised it and took India, for the first time, to spectacular overseas victories. But Ganguly's story also came with great challenges -- from his early days when he had to wait four long years before being included in the team to the ugly battle with coach Greg Chappell. He fought his way out of every corner and climbed back up from every defeat, becoming India's ultimate comeback king.

What does it take to perform when the pressure is sky-high? How do you fight back and win? How do you  make a name for yourself when you are young and have started the journey which is closest to your heart? As Sourav takes you through his life, he looks at how to overcome challenges and come out a winner. Time and time again.

2. Do We Not Bleed? Reflections of a 21st-Century Pakistani, by Mehr Tarar

This is a passionate, illuminating book about contemporary Pakistan. Comprising original profiles of diverse Pakistanis - some of whom are internationally feted and many others who are relatively unknown -- as well as essays that examine the major fault lines in Pakistani society, the book offers the reader an insider's perspective on the state of affairs in the country today.

The book is divided into five thematic sections, each corresponding to a subject that the author feels strongly about. 'Religious Persecution and Other Discontents' delves into the killings and oppression generated by religious discord that are now a routine feature of life in Pakistan. 'The Pakistan You Do Not Know' shows us little known aspects of everyday life in Pakistan. And the other three sections of the book too focus on similar aspects and bring many unknown facets to the fore.

3. Karmachari: Short Stories About Ordinary People, by Vasant Purushottam Kale and Vikrant Pande

You who stand in a queue, who try to board a running local, who tolerate your boss's snide remarks and the trials and tribulations of marital life -- you still manage to discuss politics with enthusiasm, to finish a game of cards, to laugh and to make others laugh... You are a true karmachari.

A collection of unforgettable short stories about ordinary people, Karmachari is a mirror held up to society. Set in suburban Mumbai of the 1970s, yet universal, it is peopled by characters we might meet in real life. They come alive under V.P. Kale's sharp but compassionate gaze, and prod us gently towards a world of greater kindness and understanding.

4. On The Road To Tarascon, by Arnab Nandy

A lover's note among a senile woman's possessions sets off a chain of events that could  lead to the discovery of a Van Gogh masterpiece -- one of the most important paintings to have been lost in World War II. When travel writer Neil Bose falls for Eva Schicktanz, he does not know  he is getting involved with much more than a dimpled girl in nerd glasses. Neil and Eva must stay ahead of unknown pursuers after a common goal, and follow an unusual trail charted in 1945. But after so many years, does the trail even exist? A quest spanning continents and seven decades, this edge-of-the-seat thriller keeps you hooked till the last page.

5. A Murder on Malabar Hill, by Sujata Massey

Sujata Massey is an award-winning and internationally-acclaimed mystery writer best known for her Rei Shimura series. Set in the multicultural mix of 1920s' Bombay, "A Murder on Malabar Hill" expertly combines the delights of Agatha Christie with the period charm of Downton Abbey. Intrepid and intelligent, young Perveen Mistry joins her father's prestigious law firm to become one of India's first female lawyers. Her tumultuous past also makes her especially devoted to championing and protecting women's rights.

When Mistry Law is appointed to execute the will of Omar Farid, a wealthy mill owner, Perveen's suspicions are aroused by a curious provision which could disinherit Farid's three widows and leave them vulnerable. Are the Farid widows -- who live in strict seclusion, never leaving the women's quarters or speaking to men -- being taken advantage of by an unscrupulous guardian? Perveen decides to investigate, but when tensions escalate to murder, it becomes clear that her own life is in mortal peril and she will need to use everything in her power to outwit a dangerous criminal.

We hope that you like the list and will surely like all those books  too, go and read then. Stay tuned to IAAN Blog for more such updates.

Wednesday, 31 January 2018

Do you know how the Event Marketing is changing eventually?

Event marketing is in existence since a very long time. Time to time it has been changed on different parameters. Earlier people were using several public places to organize any event but they didn’t use to play any advertisement to aware people about the particular event program. In the comparison of early days, now people are more techno friendly and internet addicted so they use these things before organizing any such events.

Let’s have a look at the changing trends of Event marketing in several past years:

We cannot deny this fact that there are so many things happening in the field of event marketing in past few years. Most of the changes are made on the basis of technological trends. Other changes are made on the basis of people expectations and past experiences. These days, there are so many latest key trends which are getting attention from the common people. Here are some of the changing trends in Event marketing:-

Focusing more on the live experience

These days, people are more focusing on the live experiences than focusing on the after-effects. Event marketing efforts are sincerely following these trends closely. One can easily experience this change in any advertising campaign of event marketings. Event marketers who have a vision of connecting targeted audiences can easily go with this new trend. Rather than showing up different events it is best to let them experiencing it by being a part of the individual event.

Focusing on more power packed engagement

Now a day, event marketing is no longer only a matter of creating sales pitch opportunities. It’s about connecting with different people to getting brand recognition. People who will once get attached to the particular brand will definitely buy or get connect with the product and this thing may get continued in a healthy way. In past few years, people who are indulged in event marketing are more likely to seek the attention of people by engaging mall activity and other events to build more customers.

Hence, these are the two important changing trends of event marketing these days which is successfully executed by different event marketers.

Monday, 29 January 2018

In next 10 years short-content will be the prime future of Media!

We have been consuming content and news for a very long time. For news, the journey dates back to newspapers, which used the visual senses, followed by radio, which relied on audio. Television, which converged the experience of viewing and hearing, followed.

The next wave of change took place with the emergence of the Internet, which completely disrupted the content ecosystem by enabling access to all forms of content on one platform. And today, we have smartphones that have crossed boundaries of communication and have opened access to all forms of content 24x7.

With 300 million smartphone users, mobile as a multimedia platform has already outnumbered TV and print in terms of reach. And in the next 10 years, we will see the number of phones with multimedia-content capabilities grow tremendously. This will usher in a new era of content creation and distribution, even monetization.

This has already started changing the scenario for conventional media, or content outlets, and we’re increasingly seeing newspapers, TV channels and even radio stations vying for a presence on smartphones. At the same time, a long tail of content creators is taking birth at a phenomenal pace, and it will have significant impact on the ecosystem, including the working style of large and traditional media players.

This changing landscape will also redefine what we mean by news. The explosion of content from across the world, and across media, will rapidly blur the line between what constitutes news and what does not. And one of the most notable changes, will be the different formats that will evolve for the distribution and consumption of content and news.

We all know that the attention span of people is decreasing continuously. So, the dynamics of content consumption too are going to change. Short-form content, easily consumable within a few seconds, will probably emerge as the biggest driver of consumption of content on mobile, something that never happened in the world of newspapers, radio or TV.

We can already see ample evidence of this in the mobile world. Starting from short 1- or 2-minute videos to 140-character tweets to memes to GIFs to 60-word news, short-form content has already started evolving, even dominating, the content space. What we have seen is just the beginning of a vibrant short-form content ecosystem that is expected to redefine the media and content industry.

One cannot predict the future, but it is certain that short-form content that is visual, easily consumable and shareable will rule the roost.

3 Media Trends That Are Changing the Way We Consume Video Content

As a prominent & one of the leading media institution of the country it’s essential for IAAN to keep up with the trends that are constantly evolving within Media industry. While innovations and equipment upgrades are always around the corner, keeping up with the rapid growth of technology has actually been the easy part. What IAAN has found more interesting is keeping up with how people consume video content. Recent trends have led to an explosion in video marketing, mobile advertising and social media. This increased consumption of video content has become part of the media world.

Here are three of the biggest trends that we’ve seen recently that are shifting the way we watch content, and in turn, shaping the video production industry.

Streaming Television Services

One trend that has indirectly affected the industry is how we view entertainment. Live TV & Online streaming services such as Netflix, Apple TV, Hotstar, Jio TV, Airtel TV, Amazon Prime TV etc have changed the way we watch television. By charging a monthly fee, these services are able to offer commercial-free content to their subscribers. Also becoming a household staple are DVRs, which give viewers the power to fast-forward through commercials. More than ever, viewers are watching TV whenever and however they want.

The trend towards commercial-free TV viewing has forced advertisers and marketers to look for other ways to reach viewers they are not reaching from television ads. Here’s where the video industry is affected: Clients are coming to up with the need for video content that can be viewed online and reach the people that are not watching traditional television anymore. Businesses are finding the value in producing online videos for marketing purposes, which in turn has shaped the industry in a great way.

This trend has affected both parties positively by giving way to some great content and new types of content. Producing commercials for broadcast has certain restrictions that producing videos for the web avoids. Web videos can be as long or short as you wish, leaving you with as much time as you need to tell your brand’s story. Also, with TV you are pressured to create a video that is an advertisement. With online content, it encourage the clients to focus less on making sales and more on building their brand and bringing awareness to who they are and what they do. With the absence of storytelling restrictions, it able   to pitch unique and creative concepts, resulting in better brand content.

Mobile Devices

In addition to creating branded content for the web, companies are turning to another form of video advertising to adapt to the way consumers view content. As of 2017, users spend more time engaged with mobile screens than with desktops. Mobile video advertising is growing faster than other forms of digital advertising, and businesses are recognizing the value of targeting mobile users.

This trend has even led to the creation of an entirely new style of shot: Vertical video. With video being viewed so prevalently on mobile devices, advertisers are adapting by creating videos with a vertical perspective to complement the way we hold our smartphones and tablets. More and more brands are producing advertisements with a vertical perspective to cater specifically to mobile users.

Social Media

Not only are people watching video on their smartphones, but they are also making it themselves. Social media apps such as Snapchat, Vine and Facebook’s live video option have given amateurs a simple, inexpensive method to create and share video. Brands are also taking advantage of the popularity of social media.

These days, video seems to be everywhere. But trends such as smartphones, social media and streaming services have all contributed to changes in how we view content, which in turn has influenced the video production industry.

Tuesday, 23 January 2018

How Media today is effecting the social scenarios, changing its traditional aspects!

The media today has become a two way mode of communication. Gone are the days when a newsreader would merely read out from the teleprompter, give the main headlines and leave! Today, trends like Citizen Journalism have entered the public sphere.

THE MEDIA has over the years undergone a series of changes. From just informing and spreading awareness, the media has adopted various tools and techniques that have contributed towards bringing a positive change in society. From sting operations to phone tapping, investigative journalism is perhaps the first step taken by the media in the direction of breaking free from old and traditional journalistic values.

The Nira Radia controversy was one of the biggest scams that shook the media world. The tapes were made open for public view for the first time by a leading magazine. The tapes revealed some shocking instances of the media world. Involving some of the biggest names in the media and corporate world, Radia was accused of lobbying with big industrialists.

Another milestone achieved by the media was the revelation of the Commonwealth Games scam. In a shocking revelation by an English daily, it was revealed that the CWG budgetsheet stated that major instruments were bought after paying hefty amounts to international companies but in reality those machines were bought from a small firm in Ghaziabad.

The media has also played a significant role in speedy trials of numerous cases, one of them being the Jessica Lal murder case. Inspite of the influence of major power holders and big politicians, the case was transferred to fast track court and the murderers of Jessica were put behind the bars, all as a result of a major uprising and mass awareness generated by the media itself.

The Aarushi murder case is a recent example, highlighting the role of media. The case got the whole nation glued to their TV screens, watching in anticipation all the drama unfold. Since the beginning of the case the media has kept a strict vigil on the proceedings of the case. From registering the case to the court’s judgement and the filing of the closure report the media got every bit of news related to the case. Constant follow ups and discussion with a panel of crime experts have been some of the efforts made by the media to nail the accused.

Today, trends like Citizen Journalism have entered the public sphere. It gives the public and the masses the opportunity to publicise their views, opinions, thoughts and beliefs. It has made news broadcasting interactive and participative. Various news channels have started chat shows, debates and discussions that give the common man an insight into the working of media channels and also give them a chance to explore their abilities and powers.

While there have been many positive aspects of the media and its working practices, it has certain negatives too. Sensationalism and exaggeration have become a part and parcel of news broadcast. Various issues that have very little or rather, no importance are classified as breaking news and shown at prime time slot. Be it the Shahrukh- Salman fiasco, or Deepika-Ranbir romance or Kareena’s size zero phenomena, the media can’t get enough of Bollywood celebrities.

Astrology is another issue the media is ‘obsessed’ with. Today, almost every news channel has its own gurujis and mahatamas who give their suggestions on every topic and issue ranging from bad hair days to tackling of one’s regular day-to-day expenses. Raashi phal and upcoming eclipses are another topic of conversation. These discussions are accompanied by ear-deafening music and dramatic visuals that add to the drama and excitement of the show. Needless to say, people actually believe such information without using their own sense of judgement and religiously follow such shows.

Such attempts by the media raise questions on media’s credibility and bring down its hard earned reputation. One begins to doubt the authenticity of the particular media organisation, pointing a finger towards the journalist’s creativity.

News channels today function on the same lines. What is news on one channel is quickly copied and followed up by another rival channel in order to grasp greater target rating points (TRPs). Therefore, there needs to be a string of self regulated institutions that review and watch over the content before being published from time to time. Also a different time slot should be awarded to soft news, keeping the prime time slot vacant for important news items like politics, current affairs and international issues. Also various programmes should be started focusing on scientific and technological developments across the world.

Whatever goes but its definite that Media today has started effecting the social scenarios alot, changing its traditional aspects! Its interesting to watch its future in coming days changing more trends of it, we will keep updating. Stay tuned!

Monday, 22 January 2018

Do you know which the top 5 film cities of India are?

Over the past decades, India has seen a rise in the creative talent, which is most utilised in films. Though Bollywood is what makes Indian film industry popular to the world, the other regional film industries too have kept their standards high. Film shooting is one of the major areas of film production. The shooting locations are carefully chosen to match the requirements of the project and the budget. When some of the replicas are created for high budget films, many of them still depend on film cities that offer varieties of readily available shooting sets. India has a number of film cities that are worth visiting. IAAN Blog has listed the top film cities in India for you!

1. Ramoji Film City, Hyderabad

Ramoji Film City in Hyderabad is world's largest integrated film city. The spellbinding film studio complex is a place where films are shot extensively through the year. Millions of tourists and travellers visit this vast space to enjoy the marvellous sights of the film city. Some of the major attractions here include lush green gardens, world-class movie sets and structures like a hospital, police headquarters, model of Taj Mahal, a dummy airport, etc. It is nothing less than a visual treat. You may need two days to fully experience the whole film city, though one day tours are also not rare here.

2. Mumbai Film City, Mumbai

The Mumbai Film City or Dadasaheb Phalke Chitranagari, is one of the most visited film cities in India. Since it was founded in 1911, it has been wildly utilised for Bollywood and other films as well. The film city is equipped with modern amenities and tools required for filmmaking. The manmade structures include fake mountains, fountains, lakes, cities, villages among the rest that can be hardly differentiated from the real ones. A day tour around the film city is worth it.

3. Innovative Film City, Bengaluru

Located on the outskirts of the city of Bengaluru, Innovate Film City is a tourist attraction that is worth a visit. The various segments inside the film city include Cartoon City, Aqua Kingdom, Dino Park, Mini Golf, Petting Zoo, Haunted Mansion, Innovative Talkies and Mirror Maze. This film city has a number of museums like Fossil Museum, Wax Museum, Tribal Museum and Oddities Museum. Visitors can try various adventure activities like bungee jumping, archery, bull riding and net cricket.

4. Noida Film City, Noida

Located in Noida close to Delhi, the Noida Film City is one of the major attractions of the city. Spread across 100 acres of land, this film city has been a venue for many Bollywood films, TV serials, ad films and other shows aired on various TV channels.

5. MGR Film City, Chennai

Built in 1994, MGR film city is visited by filmmmakers are tourists alike. This film city has various sets that can be used for films. Replicas of cities and villages, church, lake, temple, mosque, post office, etc. are attractions of the film city.

Sunday, 21 January 2018

7 Industry-Changing Trends in Social Media Marketing in 2018

It’s been well publicized how social media platforms are constantly evolving. In turn, social media marketing has been subject to major changes throughout the past year. As we look ahead to how to promote on social media, these social media marketing trends are set to re-define how we do business in 2018.

1. The growing platform of Pinterest

Pinterest is somewhat underdeveloped when it comes to social media marketing. As Pinterest continues to make itself more advertiser-friendly, expect better keyword search to take hold this year. The platform has already committed to delivering better ad targeting. The rise of Pinterest’s video feature is also expected to continue to gain acceptance among users.

2. Choosing YouTube for Lead Generation

Ad costs are rising across the board. In an effort to generate leads for free, YouTube may be your best bet. Though largely untapped, YouTube provides the opportunity to reach consumers with attractive, informative videos that provide real-time value. Think of all the times we type in something to search on YouTube, whether it be instructional videos, news reports, music, video games, or whatever the case. YouTube is a hotbed of qualified leads that are there for the picking.

3. LinkedIn Ads continue to gain traction

LinkedIn upped their game in 2017 and turned into one of the most exciting social media platforms going. The increasing sharing of videos, developments and updates in their messaging feature, and the growing monthly user base make LinkedIn the platform to watch in 2018. Furthermore, LinkedIn even has plans to roll out video ads in the upcoming year.

4.  Facebook Watch becoming a go-to Video Platform

Facebook Watch was rolled out in 2017 as a form of ‘Facebook TV’, for select pages. As Facebook Watch expands to all users, it will be interesting to see how video creators make use of this new opportunity. For any video creator out there, this is definitely something to look into.

5. Ad Costs are rising and will continue to Rise for the Foreseeable Future

Ad costs are not going down anytime soon so if you’re thinking about putting money here, now’s the time. Those that invest today can gain themselves a competitive advantage that they can sustain potentially for years down the line, as ad space continues to increase in value.

In the same way that organic reach used to be high and social media algorithms favored organic audience building, the landscape is changing. At some point, ad costs may be so high that some businesses won’t be able to afford it.

6. Pay attention to your Facebook Reviews

Reviews are highly effective traffic builders and on critical platforms such as Facebook, they are unmistakably valuable. By having users like, share, subscribe, and review on Facebook, a brand elevates not only themselves but their posts as well. Do your best to address any negative reviews and to highly positive reviews. In the same way you manage your business finances, ensure that you are looking after Facebook Reviews just as carefully.

7. Why Snapchat may move outside of Mobile

Snapchat has slowly fallen behind as platforms such as Instagram have begun to supersede it in popularity. As the platform looks to expand and attract advertisers, Snapchat may have to move outside of its mobile app.

Nevertheless, in 2018, expect something significant to happen with Snapchat, be it live video integration or the roll-out of another in-app feature. The one thing that is certain is that if it doesn’t do something soon, Snapchat may miss out on the next generation of social media users coming down the pike.